The best commercial lending software isn’t built in a conference room. It’s built by listening to the people who use it every day.
At Suntell, we’ve always believed our customers are our best source of innovation. Their experiences, challenges, and ideas help us understand what today’s lending teams need to work more efficiently and serve borrowers more effectively.
That’s why we recently launched the Suntell Customer Advisory Council (CAC).
The CAC brings together customers from financial institutions of different sizes and roles to provide direct feedback on their lending workflows, operational challenges, and opportunities for improvement. Through regular virtual meetings, council members help us better understand the realities of today’s lending environment and identify ways to make Square 1 Credit Suite even more valuable.
Listening Before Building
Our first advisory council meeting wasn’t focused on product demonstrations or announcing new features. Instead, we spent our time listening.
Participants shared where they experience the greatest friction in the lending process, where manual work still slows their teams, and where technology could better support commercial lending operations.
Those conversations generated valuable insights that will help shape future product priorities while ensuring our development efforts remain focused on solving real-world challenges.
Customer-Driven Innovation
The purpose of the Customer Advisory Council extends beyond collecting feedback. It provides an ongoing forum for identifying common themes across financial institutions and ensuring our product roadmap reflects the evolving needs of community banks and commercial lenders.
As these discussions continue, we’ll also explore practical ways automation and artificial intelligence can simplify lending workflows, reduce manual effort, and help financial institutions operate more efficiently.
A Partnership That Continues to Grow
For nearly 30 years, our customers have played an important role in shaping our solutions. The Customer Advisory Council is a natural extension of that partnership and reflects our commitment to building software alongside the people who use it every day.
We’re grateful to the council members who have committed their time and expertise to this initiative. Their willingness to share candid feedback will help shape the future of Square 1 Credit Suite and ensure we continue delivering solutions that address the real challenges facing today’s lending teams.
See How Square 1 Supports Commercial Lending Teams
Learn how Square 1 Credit Suite helps financial institutions simplify lending workflows, improve visibility and manage commercial credit more efficiently.
